Back in 2000, the Kevin Space movie Pay it Forward popularized the idea that giving can be viral. In the film, young Trevor McKinney (Haley Joel Osmont) receives a school assignment to somehow “change the world”. In response, Trevor comes up with an innovative plan: to encourage people to pay a favor forward…not just once, but three times. The rules of his scheme are:
#1 It (the good deed) has to be something that really helps people.
#2 It must be something they can’t do by themselves.
#3 I (the giver) will do it for them, then they will do a similar deed for three other people.
Although I found the movie at times a bit too saccharine for my taste, I certainly appreciated the sentiment: Giving not only feels good, but it can jump start a contagion of philanthropic behavior.